White-Label Branding: Turn Pagesmith into Your Agency's Own Website Platform
When running a creative or web design agency, client management is everything. You aren’t just selling code; you are selling trust, expertise, and a seamless digital experience.
But if your clients log into a dashboard covered in third-party logos, or receive setup invitations from a generic builder service, that illusion of a bespoke service begins to chip away. Clients start asking why they are paying your agency fees when they could theoretically use the underlying tools themselves.
That is why we are introducing Pagesmith White-Label Branding.
With these new features, agencies can completely rebrand Pagesmith as their own proprietary, in-house website creation platform. From login screens to system email notifications, your clients will only ever see your brand. Here is how it works.
1. Custom Visual Branding (Logo & Name)
The first step in taking ownership of your platform is visual alignment. Under your workspace settings (Workspace Settings → White-label branding), you can now customize the visual identity of the entire user workspace.
- Brand Logo: Upload your agency’s logo to replace Pagesmith branding on the login portal, registration page, and top-left dashboard navigation.
- Brand Name: Define your custom platform name. Every mention of “Pagesmith” in the interface, title tags, and notifications is automatically replaced.
2. A Dedicated Login Portal on Your Own Domain
Your clients shouldn’t have to visit pagesmith.ai to access their websites or collaborate on designs.
Pagesmith allows you to establish a secure, custom login portal. You have two options:
- Quick Wildcard Subdomain: Spin up an instant, unbranded subdomain of our neutral staging domain.
- Bring Your Own Domain (BYO Domain): For a premium experience, point your own vanity domain or subdomain—like
portal.youragency.comorapp.youragency.com—by adding a single CNAME record with your DNS provider.
Once connected, Pagesmith automatically handles the routing, provisioning, and renewal of SSL certificates. When your clients access this portal, they are greeted by your logo and your sign-in options.
3. Client Management
The real power of white-labeling is how you manage your clients (referred to in the platform as Collaborators). When you invite clients to a project, they log in via your custom portal and see your brand.
You have granular control over their experience:
- Custom Permission Levels:
- Full Access: Complete rights to edit pages, edit site-wide settings, and publish live changes.
- Chat + Editor: Allows the client to edit the site manually and use the AI chat assistant to request changes or generate layouts.
- Editor Only: Access to manual editing features only. The AI chat box is hidden, which is perfect for clients who should only edit text, images, and layouts manually.
- Granular Credit Management: Controlling AI credit usage is crucial when clients are accessing the platform. You can configure credits in two ways:
- Shared Pool: Clients draw directly from your agency’s main monthly credit pool.
- Individual Limits: Assign a specific monthly limit to each client (e.g., 50 credits/month) to prevent runaway usage.
- Chat History Visibility: Decide how transparent you want the communication to be:
- Own Messages Only: Clients can only see prompts and replies they have exchanged with the AI.
- Full History: Clients can see the entire chat log, including the prompts and interactions made by your agency team. This is perfect for seamless handoffs and client updates.
4. Branded System Emails
When you invite a client to collaborate on their site or reset a password, the system needs to send an email. In a standard setup, this email would originate from Pagesmith. Under the white-label model, it is fully branded.
Pagesmith provides agencies with dedicated email verification settings:
- Custom Sender Address: You can verify a sending subdomain, such as
[email protected]. All invitation, reset, and billing emails are sent directly from this address. - DKIM & SPF Records: The dashboard provides the exact TXT and MX records you need to insert into your DNS settings to ensure maximum email deliverability.
- Neutral Fallback Protection: If you haven’t set up custom DNS records yet, Pagesmith routes emails through a neutral email server. The sender name is still customized to display your agency name (e.g.,
"My Agency" <[email protected]>), ensuring your brand is never compromised.
5. Default Published Sites Subdomains
When building a client site, you often want to show them a draft or staging version before linking their official production domain.
With Agency Default Domains, you can set a wildcard staging domain like *.sites.youragency.com.
- When you create a new site, it is provisioned instantly at a custom sub-path (e.g.,
client-name.sites.youragency.com). - This replaces generic staging URLs, allowing you to showcase live, interactive drafts on your own infrastructure.
- Just like the login portal, the system automatically handles CNAME verification and issues SSL certificates for these staging sites under the hood.
Moving From Webmasters to Platform Owners
By implementing white-label settings, your agency shifts from using third-party software to offering an exclusive, high-performance website builder platform.
You can charge premium monthly subscriptions for hosting, editor access, and custom client roles, backed by a dashboard that carries your name and design.
Ready to set it up?
White-label branding is supported on all Agency plans. If you are on an Agency plan, you can enable these features directly in your dashboard by navigating to Workspace Settings → White-label branding to upload your logo, configure your brand name, and connect your custom domain today.
