Structured Data

Structured data you can review

Create supported JSON-LD types from your page details, then check that the values match the visible content.

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Why Schema Markup Matters

Structured data gives search engines explicit facts about a page and the entity behind it.

Search Feature Eligibility

Valid markup can make qualifying pages eligible for search features supported by the search engine.

Machine-Readable Context

Name the organization, page type, author, product, or location in a consistent format.

Better Understanding

Help search engines understand your content's meaning, relationships, and context beyond just text matching.

Visible-Content Check

Keep structured values aligned with the copy, prices, dates, and other facts shown on the page.

Supported Schema Types

Choose from supported schema types and review the generated values before publishing.

Organization

Company information, logo, contact details, and social profiles. Essential for brand recognition.

Describes: organization details

FAQPage

Question and answer pairs that can appear as expandable snippets directly in search results.

Describes: visible questions and answers

Article / BlogPosting

Blog posts and articles with author, date, headline, and image information for news carousels.

Describes: article details

LocalBusiness

Address, hours, phone, ratings for local businesses. Essential for local SEO and Google Maps.

Describes: local business details

Product

Product name, price, availability, ratings, and reviews for e-commerce product pages.

Describes: product details

Service

Service descriptions, pricing, areas served, and provider information for service businesses.

Describes: service details

HowTo

Step-by-step instructions, tools needed, and time estimates for tutorial content.

Describes: visible instructions

Event

Event details including date, time, location, and ticket information for event listings.

Describes: event details

BreadcrumbList

Navigation path showing page hierarchy, displayed in search results for better context.

Describes: page hierarchy

Create, review, and validate

Use Pagesmith to draft supported markup, then confirm the page type and values.

Choose the Page Type

Identify whether the page represents an article, FAQ, product, local business, or another supported type.

Schema Generation

Pagesmith creates a JSON-LD draft from the available page and project details.

Validation

Check required values, run a validator, and confirm that the markup matches the visible page.

Keep the facts consistent

Structured data is most useful when it agrees with the page. It is not a substitute for clear, accurate source content.

Entity Details
Use consistent names, URLs, contact details, and identifiers across the site.
Content Structure
Use a supported schema type only when the visible content follows that structure.
Review
Update the markup when visible prices, dates, names, or page purpose change.

Example: FAQPage Schema

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "What is schema markup?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Schema markup is..."
    }
  }]
}

What structured data can describe

Search engines decide which features to show. These examples describe common kinds of data.

⭐️

Star Ratings

Describe eligible aggregate ratings that are also shown and supported on the page.

❓

FAQ Dropdowns

Represent visible question-and-answer content where FAQ markup is appropriate.

📍

Local Pack

Describe a local business name, address, phone number, and opening hours.

🔗

Sitelinks

Describe page hierarchy with breadcrumbs. Search engines choose how navigation appears.

📰

Article Cards

Describe an article headline, author, image, and publication date.

📋

How-To Steps

Describe visible instructions when the content and search guidelines support that type.

Add structured data without hand-writing JSON-LD

Create supported markup in Pagesmith, review the fields, and validate important pages before publishing.

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Schema Markup FAQ

What is schema markup and why does it matter?

Schema markup is machine-readable data that describes the visible content on a page. Valid markup can make eligible pages easier for search engines to interpret and may qualify them for supported search features.

Does Pagesmith generate schema markup automatically?

Pagesmith can generate supported JSON-LD types from page details. Review the selected type and its values so the markup matches what visitors can see.

What types of schema does Pagesmith support?

Supported types include common organization, page, article, FAQ, local business, product, service, event, and breadcrumb data. Available fields depend on the page and project setup.

Does schema markup guarantee a rich result?

No. Search engines decide whether to show enhanced features. The page must also meet their content, quality, and eligibility requirements.

Do I need to know JSON-LD to use schema markup?

No code is needed for supported types in the editor. You should still review the values and validate important pages before publishing.