Build High-Converting Landing Pages
Create landing pages that convert. Step-by-step tutorial for product launches, campaigns, and lead generation.
Build a high-converting landing page in 15 minutes. Perfect for product launches, marketing campaigns, and lead generation.
What You'll Build
- Single-page landing with conversion-focused structure
- Hero with clear value proposition
- Benefits/features section
- Social proof (testimonials, logos)
- Lead capture form or CTA
- Mobile-optimized design
Step 1: Generate Your Landing Page
Create a landing page for [product/campaign]. Purpose: [launch, lead gen, waitlist, etc.] Target audience: [who] Primary goal: [sign up, buy, join waitlist] Structure: - Hero with headline, subheadline, and CTA button - Problem/solution section (3 pain points) - Benefits section (3-4 key benefits with icons) - Social proof (testimonials or company logos) - Feature showcase with screenshots/visuals - Final CTA section - Simple footer Design: [modern/minimal/bold], primary color [color]. Single page, no navigation links to other pages.
Example for a waitlist page:
Create a landing page for LaunchKit, an AI launch checklist tool. Purpose: Collect waitlist signups before launch Target audience: Indie hackers launching products Primary goal: Join waitlist (email capture) Structure: - Hero with headline, subheadline, and email signup form - Problem section (launching is chaotic, things get forgotten) - Solution preview (3 key features with icons) - Social proof (3 testimonials from beta users) - Early access benefits - Final CTA with email form - Simple footer Design: Modern and clean, primary color emerald-600. Single page, no navigation.
Step 2: Optimize the Hero
The hero is 80% of your conversion. Get it right.
Update the hero section: Headline: [Benefit-focused, 6-10 words] Subheadline: [Explain how, 15-20 words] CTA: [Action verb + benefit] - Button text: "Join the Waitlist" / "Get Early Access" / "Start Free" - Make the button large and high-contrast Add urgency if relevant: - "500 spots left" or "Launching January 2025" Visual: Add a product mockup or illustration on the right
Hero formula:
- Headline = What you get (outcome)
- Subheadline = How you get it (mechanism)
- CTA = What to do next (action)
Step 3: Add Problem/Solution
Create a problem section with 3 pain points: Headline: "Sound familiar?" Pain 1: [Specific frustration your audience has] Pain 2: [Another common problem] Pain 3: [The worst consequence of not solving it] Then add solution section: Headline: "[Product] fixes this" Brief explanation of your approach (2-3 sentences)
Step 4: Showcase Benefits
Add a benefits section with 4 items: Headline: "Why [Product]?" Each benefit: - Icon - Short title (3-4 words) - One sentence description - Focus on outcomes, not features Layout: 2x2 grid on desktop, stacked on mobile
Step 5: Add Social Proof
Choose one or combine:
Testimonials:
Add 3 testimonials: - Quote (1-2 sentences, specific result) - Name and title - Company or context - Avatar placeholder Layout: Horizontal row on desktop
Logo bar:
Add a "Trusted by" section with 5-6 company logos. Grayscale logos, subtle styling.
Numbers:
Add a stats section: - "2,000+ users" - "50,000 launches tracked" - "4.9/5 rating"
Step 6: Create Lead Capture
Email signup:
Add an email capture form: - Single email field - Submit button: "Join Waitlist" - Privacy note: "No spam. Unsubscribe anytime." Store submissions in database. Show success message on submit.
CTA button (for paid products):
Add final CTA section: - Headline: "Ready to [benefit]?" - Button: "Start Your Free Trial" - Trust elements below: "No credit card required"
Step 7: Optimize for Mobile
Check and optimize mobile layout: - Hero text is readable (not too small) - CTA button is full-width on mobile - Images resize properly - Form fields are touch-friendly - No horizontal scrolling
Step 8: Add SEO Meta
Set SEO for the landing page: - Title: "[Benefit] | [Product Name]" - Description: [Compelling 150-char summary with CTA] - OG Image: Create a preview image with headline Example: Title: "Never Miss a Launch Step | LaunchKit" Description: "AI-powered launch checklists for indie hackers. Join 2,000+ founders shipping with confidence. Get early access."
Step 9: Publish and Test
- Publish the page
- Test on real mobile device
- Submit form to verify it works
- Check page speed (aim for 95+ Lighthouse)
- Share link and get feedback
Landing Page Templates
Start faster with these prompts:
Product Launch:
Landing page for [product] launch. Hero with countdown timer to launch date. Feature preview with 3 highlights. Email capture for launch notification.
Lead Magnet:
Landing page for free [ebook/template/guide]. Hero with mockup of the resource. 3 key takeaways from the content. Email form to download.
Event/Webinar:
Landing page for [event name]. Date, time, and speaker info. Agenda with 3-4 topics. Registration form.
Beta/Waitlist:
Landing page for [product] beta waitlist. Problem/solution messaging. Early access benefits. Email signup with position counter.
Conversion Tips
Above the Fold
- Headline visible without scrolling
- One clear CTA
- No competing elements
Reduce Friction
- Single field forms convert better
- Remove navigation (no exit points)
- Minimize choices
Create Urgency
- Limited spots
- Launch date
- Early-bird pricing
Build Trust
- Real testimonials with names
- Security badges for payments
- "No credit card required"
Next Steps
- Prompt Engineering — Better prompts for better pages
- SEO Tips — Rank your landing page
- Custom Domains — Use your own domain